Diagnostic et décisions stratégiques by Tugrul Atamer, Roland Calori
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Cet ouvrage propose un ensemble de méthodes et d'outils pour élaborer étape par étape, un diagnostic général puis formuler la stratégie d'ensemble ainsi que les stratégies d'activités d'une entreprise. Cette nouvelle édition entièrement refondue, est illustrée de nombreux exemples concrets et d'un cas d'entreprise ( le cas Pellenc) qui fera l'objet d'un complément en ligne disponible sur le site Dunod. Sommaire : La stratégie, pourquoi, comment? : A quoi sert la stratégie?, En quoi consiste la stratégie?, Le processus stratégique : qui, quand, comment?; Diagnostic général d'entreprise : Identité et diversité : la segmentation stratégique, etc.; Analyse du système concurrentiel, Analyse de la position concurrentielle et du portefeuille d'activités, Diagnostic des ressources, Diagnostic de la mise en oeuvre des ressources, Synthèse du diagnostic; Décisions stratégiques : Stratégie d'ensemble de l'entreprise, Stratégie dans un domaine d'activité, De la stratégie à l'action.From reader reviews:
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